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Electronic Arts last year celebrated the 25th anniversary edition of Madden NFL, which since its inception has sold more than 100 million copies and generated some $4 billion in revenue, according to thecompany, with some five million copies sold of accounting for 6% of EA’s overall sales. Nestlé Canada can now create content for and activate at marquee NHL events, including the NHL Winter Classic, All-Star Weekend, Stanley Cup Playoffs, Stanley Cup Final, NHL Awards and NHL Draft. The NHL did not have an All-Star Game in 2010 because of the Winter Olympics in Vancouver. The NCAA’s deadline for men’s basketball student-athletes to withdraw from the NBA draft and retain their eligibility will be pushed back from the current June 3 date, Dan Gavitt, NCAA svp-basketball, said via the organization.

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